In the
Culture.
At 23, I started MWOA — The Misunderstood Warehouse of Art. Not because the timing was perfect. Because I believed that streetwear and lifestyle culture could be a vehicle for something bigger than product — and that the communities who built the culture deserved to benefit from it.
The holding company model isn't new. LVMH, Authentic Brands Group, Blue Star Alliance — they proved it works at scale in luxury and legacy fashion. I'm building the version of that for streetwear: a growing subindustry with deep cultural roots and, for too long, profits that didn't flow back to the source. That's the gap. That's the opportunity. That's what MWOA is here for.
MWOA is a streetwear and lifestyle holding company — built slowly, built intentionally. The goal is to own brands, develop creative talent, and run cultural events that generate revenue and reinvest in the communities they come from.
Community service isn't a campaign. It's baked into the structure from day one. That's non-negotiable.
MWOA is a work in progress — and that's intentional. Follow along on LinkedIn for updates on the brands, the events, and the direction.